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Bombardier has introduced Mercedes-AMG Petronas F1 Team owner Toto Wolff as its new brand ambassador to promote the company around the world.
Wolff used to be a racing driver and is now an investor and CEO of the F1 team. He will support Bombardier through a number of activities and touchpoints.
“Toto is a visionary leader and entrepreneur who embodies the spirit of innovation, excellence, performance and competitiveness that have all become synonymous with Bombardier business jets around the world,” said Éric Martel, President and CEO, Bombardier.
“Bombardier shares my drive for high-performance, often facilitating it, and I’m looking forward to drawing on my experiences as I represent this fantastic brand around the world,” said Toto.
Toto will work on promoting Challenger and Global business jets when the company is expanding its global network.
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