I have a fairly unique name. I’d like to tell you that it was by design, but the truth is that it was an accident. According to my parents, when it was time register my birth, the registrar spelt my name incorrectly and for some reason that is still not clear to this day, my parents decided to stick with it. Do I mind? No, not really. Nor do I mind that very few people ever pronounce my name correctly. A name is what defines you. And if you have a unique name, it helps you stand out.
The same is almost true in business. Your company name should not only define you, but it should also immediately let people that might not have heard of your company before understand what it is that you do. Which is why, as we continue to expand and roll out our coverage on a worldwide basis, it is time for a change of name.
By the time you read this, our rebrand will have been completed and our new website will be live. It might seem like a subtle change of name from Asian Sky Media to Global Sky Media, but as the saying goes, the devil is in the detail.
Global Sky Media reflects who we are now, as we have expanded our coverage to include other geographic markets. The new website (globalsky.media) has been completely reimagined, and now includes daily news from the business aviation, civil helicopter, advanced air mobility and general aviation sectors. From this issue of Global Sky Quarterly you will start to see some of that expanded coverage in the form of articles and data on advanced air mobility and general aviation added to our already industry-leading coverage of business aviation and civil helicopters.
Although we have expanded our geographic coverage, it does not mean that we have turned our back on our core Asia-Pacific market. Asia is our home and it will always be important to us, but as Global Sky Media’s Director, Jeffrey C. Lowe recounts later in this issue, there have been many occasions when people based outside of Asia-Pacific have asked “When are you going to do this for this region?” That time is now. You can find out more about the rebrand, as well as Global Sky Media’s future plans on page 36.
Elsewhere in this issue we have the usual hard data and intel that you have come to rely on. Of particular note this time around are the results of our famous mood and intentions survey, as well as the quarterly update from the International Aircraft Dealers Association IADA, both of which hint that we have reached the apex of the current seller’s market, with a softening of pricing, and supply beginning to outstrip demand in the pre-owned market.
Aircraft Dealers Association IADA, both of which hint that we have reached the apex of the current seller’s market, with a softening of pricing, and supply beginning to outstrip demand in the pre-owned market.
This issue also includes contributed articles from Sino Jet, which talks through its green credentials, IADA on why ethics are so important in aircraft transactions, and Dassault, which talks through the cabin comforts in its upcoming Falcon 10X.
We also have a features about our rebrand and expanded coverage, the upcoming ASGVEC 2.0, and to round things off we also have a brief history of advanced air mobility.
As always we would like to take this opportunity to thank all of our contributors, especially AMSTAT, IADA and WingX.
Global Sky Media
© Copyright Global Sky Media -2022 | All Rights Reserved